Relaxation on the vanilla price front

Good news for consumers: the world market price for vanilla is easing after years of rising prices.

In madagascar, as the world’s largest growing region, exporters expect prices for the "queen of spices" to fall significantly as a result of changes in consumer behavior. "The decline in demand on the international market has led some in madagascar to offer prices far below those of the previous year," explained the head of the vanilla exporters association, georges geeraerts.

In sambava, the main hub for the vanilla business in the northeast of the island, the marketing campaign is still in full swing until the end of may. There, tsiry cristin rakotomalala, managing director of the export company RTHMC, also confirms the trend: "at the beginning of the marketing campaign, we were still selling at prices between 450 and 490 dollars per kilo, but now buyers are expecting prices around 300 dollars per kilo."To avoid a brutal price collapse of the important foreign exchange earner, the ministry of commerce published a reference price for the export of 350 dollars per kilogram at the end of february – in 2019 it was 550 dollars.

hammelburg town library: more visitors and loans

Karin wengerter’s annual report for 2019 is positive: "we have more readers, more loans and more visitors", the head of the city library summarizes the figures: after 50120 in 2018, the automatic payment registered 51 955 visitors last year. That’s 3.5 percent more. "On average, 253 people come to us every day", the graduate librarian calculates.

"It must be easy to become a reader", is one of the goals of karin wengerter and her team. However, the visitors not only read and borrow newspapers, magazines and books. The city library offers guided tours for school classes and kindergarten children, a play corner for children, exhibitions, lectures and computers for surfing the internet.

Nonetheless, books remain in the foreground: "the classic book is still in demand", emphasizes wengerter. The number of readers who borrow a medium at least once a year rose by 16.2 percent in 2019 to 1949. 71.5 percent of regular users of a reader’s card are female. "Our main target group is children", the head of the city library points out that although only 22 percent of the users are up to ten years old, 63 percent of the books are borrowed in their name. Through numerous activities such as the "unzelfunzel" reading program or the library driver’s license, the library demands that children read more.

tv manufacturer loewe: out of the crisis and into the crisis

Loewe is once again facing a financial crisis. However, the company wants to reorganize itself by means of a preliminary insolvency procedure on its own initiative.As early as the 1990s, a development began in the consumer electronics market that has determined the future path of traditional companies like loewe to this day. Asian competition is flooding into the market, fueling the creeping decline of an industry that is still struggling to hold its own in the face of cheap production and price wars. For the kronach-based company, this meant declining sales and ever-increasing uncertainty in the 00s, especially for the 1000 or so employees who were facing an uncertain future.

2010 – 2012: red figures

Although the company can be restructured, among other things through the investment by sharp (2004; 29 percent), the pressure continues to increase. When the company was in the red in 2010, it was no longer a secret after years of crisis that loewe was more than just "struggling is. While sales in 2011 were still at 274 million euros, they fell to 250 million euros in 2012. In fiscal year 2012, the loss was 29 million euros. The company suffers increasingly from the price war in the industry; the situation is exacerbated, among other things, by the fact that the trend toward flat screens was recognized too late.

This is the prediction of a study by the boston consulting group, which was presented by the consulting firm and the internet company google at the world economic forum (WEF) in davos.

"No company can afford to ignore this trend," said david dean, co-author of the study. "Go digital" is the mandatory motto for any company that wants to profit from the "dramatic worldwide transformation of the internet". The driving force is the foreseeable enormous increase of internet users all over the world from currently 1.9 billion to about 3 billion in the next four years.

In 2016, 45 percent of the world’s population will probably be online. According to the study, the popularity of mobile devices, especially smartphones, and the further spread of social networks are also making a significant contribution to this in the emerging markets. The expansion of the capacities of the internet and its worldwide spread proved to be an ever more "powerful source" of growth and had a lasting impact on economic life.